Viral Change


The alternative to slow, painful and unsuccessful management of change in organisations.

Most conventional ‘change management’ programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as: . When we change the process/system, people will change their behaviour ; changes need to come from the top and filter down; big changes need big actions; cultural change is a painful, long-term process with no short-term results. All these assumptions are flawed.

Viral Change(TM) provides a completely different framework for change. It shows how a combination of the right language and frame, a small set of non-negotiable behaviours (all spread by a small number of activists) and the creation of ‘tipping points’, creates lasting cultural change in organisations.


Google-icon copy